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Stucke's Advanced SWOT Analysis
This is a twist on the traditional SWOT analysis dedicated to my MBA Professor H. Stucke. This model allows you to understand how to take advantage of your companies Strengths, weaknesses, opportunities and threats.
Marketing Budget Worksheet
I am commonly asked to help my clients find their marketing budget. This tool helps you understand how much you need to spend to become successful with your target audience.
The 4D Model
The 4D Model is a tool that you can use to develop and analyze your marketing strategy. The model breaks out factors like the past, present, creative and how that strategy lasts across time.